John Hancock Center
SCB was hired by new building ownership to reposition and rebrand this iconic, Class A asset in Chicago’s thriving North Michigan Avenue market.
2015 Marble Institute of America Pinnacle Award of Merit
The John Hancock Center (JHC) is one of the world’s most recognizable office towers, and is widely regarded as the world’s first mixed-use high-rise building. With its increased setbacks from surrounding buildings and full city block footprint, SCB’s approach was to capitalize on these unique opportunities to create a fresh and progressive presence in the North Michigan Avenue corridor, and to appeal to the more youthful labor force working in creative fields and living in the surrounding neighborhoods. SCB defined and enhanced the building entrances by expressing a deliberate path for the office tenants, separate from the observatory and retail functions. SCB’s scope included modernizing the office lobby and elevator cabs, enhancing the exterior plaza, and upgrading external and internal signage and wayfinding.
Repositioning office lobby of iconic tower
Enhanced exterior plaza
Fresh, progressive presence