The John Hancock Center (JHC) is one of the world’s most recognizable office towers, and is widely regarded as the world’s first mixed-use high-rise building. With its increased setbacks from surrounding buildings and full city block footprint, SCB’s approach was to capitalize on these unique opportunities to create a fresh and progressive presence in the North Michigan Avenue corridor, and to appeal to the more youthful labor force working in creative fields and living in the surrounding neighborhoods. SCB’s scope included modernizing the office lobby and elevator cabs, enhancing the exterior plaza, and upgrading external and internal signage and wayfinding.