Terminal 1 Gate Rebrand | O’Hare International Airport

Upon the merger of Continental and United Airlines, the new United embarked on a complete rebranding in order to create a consistent and fresh image. As part of this effort, SCB was engaged to implement new design standards in the passenger boarding lounges at its flagship hub, Terminal 1 at O’Hare International Airport.


United Airlines


Chicago, IL


Architecture /
Aviation /

The new prototypes are consistent in color and materials throughout all aspects of the passenger experience, including the aircraft livery. Rebranded interior elements included agent podiums, passenger seating, boarding group signage, and wall and floor finishes. These various design standards reflect location-appropriate levels of the United experience, with a different set of prototypes for large hub, small hub, and non-hub locations.